Holt Creative Group Claims Dallas Symphony Orchestra
Holt has gained the creative and media planning account of the Dallas Symphony Orchestra. The Dallas agency will produce print and direct mail advertising, as well as the first radio campaign for the symphony. Billings were not disclosed. “In the past, the symphony’s advertising has been very conservative,” said Holt president Eddwin Holt. “We’ve added humor and an exciting, fresh approach to help them reach a more diverse audience.” The symphony’s advertising account was most recently handled by Temerelin McCain in Irving, Texas.