Holt Lands Brand Development for Tyler Rose Complex
The Rose Complex includes Harvey Convention Center, the Rose Garden Center, East Texas State Fairgrounds, the old Mayfair building and the surrounding areas designed by Fitzpatrick Architects. Altogether, it will have over 60,000 square feet of meeting space.
Phase 1 of the plan has begun and is projected to finish by Rose Festival Season in October 2022.
Stephanie Franklin, managing director for the city, said that the Rose Garden has been part of the culture and heritage of Tyler for years.
“It was important for us to take this opportunity to rehab this area and make it look like the crown jewel that we as a community would support,” Franklin said.
This project has been in the works for years, but is just now fully coming to fruition.
“There has been four previous mayors that are supporting this project, and to actually start the groundbreaking under my tenure, I’m excited about it,” Mayor Don Warren said. “If it had happened in the past, I would have still been excited about it. My biggest excitement is just the fact that it’s happening.”